Line made more than 0 million from sticker sales last year, that’s up 38 percent year-on-year.

It isn’t all rosy for Line, of course, and the company is up against some serious challenges which it will need to show investors that it is capable of managing.

Kinky chat apps-21

Kinky chat apps video

The fact that Viber, which got popular for providing good quality calls on limited 2G connections which you find in rural areas of Myanmar, can continue to rule supreme shows that many users are already locked into a chat app.

Facebook, however, is the exception to the rule here.

In Thailand, for example, where Line is the largest chat app, Facebook actually has more active users.

That ongoing touchpoint could be crucial in the future when Facebook decides to ramp up its efforts with Messenger outside of the U. and in the countries where Line is the top chat app, and other markets where Line believes it can grow.

(Just ask Lazada, the well-funded e-commerce firm that vastly underestimated the challenge of making money in Southeast Asia and needed an Alibaba bailout after running out of capital.) Gaming was 40 percent of Line’s revenue in 2015, its largest single line item for income.

Gaming can be high-grossing but it is also subject to fads and trends.

Right now, as I mentioned earlier, Facebook is still refining its Messenger strategy and is very much focused on the West, but it has almost every brand, celebrity and influencer on the planet on its service, and, with offices in more and more countries worldwide, it could turn Messenger into a major rival to Line in the markets that Line is reliant on.

Line is the first company to go public with Facebook as its biggest rival.

Google says it wants to make calls feel more like an invitation rather than an interruption.